Sir Frank Williams believes that the 2012 season will serve as the start of a new, brighter era for Williams.
The team was a dominating force since it's creation in 1977 up until the early 2000's, claiming seven Constructors' titles in the space of 26 years, a period in which they were not one of the top five Constructors' on just three occasions.
However, since switching from BMW to Cosworth engines at the start of the 2006 season, Williams have gradually fallen further down the pecking order.
Sir Frank admits that the team have come up short in recent times.
"It isn't easy, whether you're winning or losing, this game is very, very hard," he told ESPNF1.
"But yes, we've had quite a struggle technically for a number of years and there's no escaping or running away from that. We're trying as hard as possible to reinvent ourselves and somewhere soon it will come together."
Currently sitting in ninth spot on the table with only four points to their name, Williams have taken steps to improve their showing next season by bringing in the technical nous of Mike Coughlan, Mark Gillan and Jason Somerville.
Williams believes the appointments are a step in the right direction.
"Well we've got a few new people in the team now in Mike Coughlan who takes on the role of Chief Engineer, Mark Gillan who will take the role of Chief Operations Engineer and Jason Somerville as Head of Aerodynamics, so it's full steam ahead," he said.
"I would guess it will be six months until we have another product coming out of the design office, wind tunnel etc and we hope it will be markedly better. Anyway, that's step one of the rebuilding process."
Current technical chief Sam Michael, who will part ways with the team at the end of the season, has come under heavy criticism for the team's poor showing, some of which Williams believes in unfair.
"Sam Michael was rather put in a difficult position," explained the Briton.
"The depth and experience of technical back-up we've now put together for the future and which took us a little while to realise were not available to him and he should have been better supported. But I'm a huge fan of Sam, he's a major, major racer and just lives for it seven days a week and most weeks of the year he was in the factory at Grove and was totally dedicated. I couldn't ask for more than that and an extremely grateful for all his hard work," he added.
