Vettel's run blamed for poor TV figures

Monday 3rd February 2014

Share:

Vettel's run blamed for poor TV figures

Vettel's run blamed for poor TV figures

Bernie Ecclestone admits Sebastian Vettel's romp to a fourth successive World title cost Formula One dearly last season.

Winning nine grands prix in succession, the Red Bull racer clinched his fourth Drivers' Championship with three races to spare.

But while the result was great for the 26-year-old, Formula One as a whole suffered, losting 50 million television viewers.

"The less-than-competitive nature of the final few rounds, culminating in the Championship being decided ahead of the races in the USA and Brazil, events which often bring substantial audiences, had a predictable impact on reach," revealed Ecclestone.

However, he added that the "overall effect (of the audience drop) was exaggerated further still when you consider the calendar was one race shorter in 2013."

This season, Formula One has taken steps to keep the excitement and the Championship alive until the final lap in Abu Dhabi by offering double points.

"One thing I am sure of is that this coming season will not only offer a heightened level of unpredictability, but renewed excitement and fierce competition," the F1 supremo stated.

The TV figures have been published in F1's global media report for 2013.

Gallery: Race Day In Hungary

Editor's Picks

Winners & Losers: Germany

Winners & Losers: Germany

Not the best result, but Daniel Ricciardo drove the finest race of his F1 career on a storming afternoon at Hockenheim...

Ferrari Must Cut Kimi Losses

Ferrari Must Cut Kimi Losses

There appears to be a sense of déjà vu for Ferrari since the return of Kimi Raikkonen, and perhaps it's time for the team to cut their losses...

Team-Mate Wars: British GP

Team-Mate Wars: British GP

Daniil Kvyat is bossing his more experienced team-mate, unlike Kevin Magnussen. Fernando Alonso still has the biggest margin...

PlanetF1 Fantasy League

PlanetF1 Fantasy League

The season may be underway but you can still enter the PlanetF1 Fantasy League and win prizes on a race-by-race basis...