'Lack of creativity stifling Ferrari'

Tuesday 27th May 2014

Share:

'Lack of creativity stifling Ferrari'

'Lack of creativity stifling Ferrari'

Ferrari are being prevented to live up to its potential due to the way the team was run in recently, according to design chief James Allison.

Allison, who joined the Maranello team from Lotus in September last year, believes Ferrari's designers should be given more scope to be creative.

"There is a wealth of talent at Ferrari, the experience and quality of the people on the technical side is a match for any team," Allison told the BBC.

"It is a question of giving them the encouragement to actually go off and do more unusual things and then have the time to look at them and know that if they fail it's OK because there's still time to put a back-up plan in place and for that to work.

"Creativity and originality will only come if you set out to allow the engineers in your organisation the space and the time to do that.

"If you force them to operate with their back against the wall, up against deadlines that are very tight, then there is no time for them to think about how they might approach something differently."

So far this season, Ferrari have struggled with an uncompetitive car and have finished on the podium in only one of the year's first six races.

Ferrari's poor form - at the start of this season and in the last few years - contributed to the resignation of Team Principal Stefano Domenicali last month, while President Luca Di Montezemolo confirmed that Scuderia are in the middle of an internal restructure.

While Allison joined Ferrari before the end of last season, the design for this year's car was already all but completed by then, so the former Lotus designer has had little input into the structure of the F14 T.

However, he has extensive experience in a successful team after working under former design bosses Ross Brawn and Rory Byrne through Ferrari's Michael Schumacher era, as well as the Renault team that won two titles with Fernando Alonso thereafter.

Allison added that Ferrari are expecting a big step up in performance at the next race, in Canada in a fortnight's time.

"We all - the big teams that is - have similar-sized facilities. It is very difficult to achieve a rate of improvement that is substantially different to the people we are fighting with," he continued.

Turn Up The Lights, It's Race Day

Editor's Picks

Getting To Know Marchionne

Getting To Know Marchionne

Ferrari fans needn't be worried about Sergio Marchionne - he comes with a pedigree of turning round businesses...

Highlights Of Luca's Tenure

Highlights Of Luca's Tenure

Luca di Montezemolo is Ferrari through and through, from spending time as Enzo Ferrari's assistant to assuming control in 1991...

Tin Foil Hats At The Ready

Tin Foil Hats At The Ready

Twice this season Lewis Hamilton has accused Nico Rosberg of deliberately making a mistake. Was Monza number three?

Winners and Losers: Italian GP

Winners and Losers: Italian GP

Andrew Davies tuned into the latest episode of the 'Lewis vs Nico' drama, and he wasn't disappointed...

PlanetF1 Fantasy League

PlanetF1 Fantasy League

The season may be underway but you can still enter the PlanetF1 Fantasy League and win prizes on a race-by-race basis...