Mercedes' Dieter Zetsche has confirmed that the German carmaker considered walking away from Formula One before the start of this season.
Mercedes have been the powerhouse this season, dominating the Championship in emphatic style.
Not only has the Brackley-based squad claimed all six grands prix wins but five of those were 1-2 finishes.
However, this season almost didn't happen for the team.
"There has to be an intelligent business decision and of course the motivation is marketing," Zetsche told Sky Sports F1.
"We want to present our brand and we do believe there is no better place to present the brand than in our core marketing in our core business, which is engines, cars and therefore racing.
"Still, you have to justify your spending and see that you get results. And for that reason we had to have discussions.
"That took place. There was not one person in the boardroom who was against racing, others who were in favour. But we had to discuss all aspects and make the right decision in the interests of our company shareholders.
"That's where we came to the conclusion we're not a company for the short-term; what we do, we do for the long-run."
And with Daimler now committed to Formula 1 until 2020, Zetsche says they are looking to the sport to embrace a greener future.
"With the objective to save fuel, be efficient and have very high performance, that's exactly what we have to do with our production cars and we use exactly the same technical components.
"That's why it's making even more sense with the regulations than in the past."