Bernie Ecclestone has welcomed the return of the Senna name to the F1 paddock after Campos announced that the signing of Bruno Senna.
On Saturday morning, Campos Meta, one of the new 2010 teams, confirmed that the 26-year-old nephew of the late Ayrton Senna would race for them next season.
The decision means the Senna name will return to F1, however, Ecclestone has warned against comparing Bruno to his uncle.
"It's obviously good," said the F1 supremo.
"It's good for everybody, good for him and good for the sport. I hope the car is up to him, which is important.
"He's not Ayrton, but then nobody is, although it's good to have someone of that name and prestige in F1."
As for Senna's team-mate, there are rumours that it could be Nelson Piquet Jr, who left the sport earlier this year before being disgraced in Renault's race-fixing scandal.
Should that happen, it would see F1 take a step back into history to the days when Ayrton Senna and Nelson Piquet Sr were fierce rivals on tack.
"It'd be good wouldn't it, another good name," added Ecclestone. "That's what's been talked about actually."
Campos confirm Bruno Senna for 2010