Renault announce new sponsorship deal

Wednesday 28th October 2009

Things are starting to look up for the Renault team. Fresh from securing Robert Kubica's signature for the 2010 season, the team have now also signed a sponsorship deal with TW Steel.

Renault lost title sponsor ING as well as Mutua Madrilena in the wake of the race-fixing scandal, but it seems the tide is starting to turn.

The Dutch watchmaker has will be the F1 team's official timing partner after signing a three-year deal. The company's logo will be plastered on the nose cone, front wing flags and sidepods of the R29 at this weekend's Abu Dhabi Grand Prix.

"The partnership brings great value for both the Renault F1 Team and TW Steel and confirms the team's positive outlook for the years ahead," Renault managing director Jean-Francois Caubet said.

TW Steel chief executive Jordy Cobelens believes it is an "exciting time to be involved in Formula One".

"I believe our partnership with the Renault F1 Team provides a tremendous global platform for TW Steel," he said. "Formula One has immense appeal for a young, ambitious brand such as ours and we look forward to activating our relationship with the Renault F1 Team and ultimately engaging the consumer worldwide through a targeted marketing programme.

"This is an exciting time to be involved in Formula One and we look forward to continued success both on and off track through our new partnership."

TW Steel used to be the official timing partner of the A1 Grand Prix series.

Your Comments

NorfolkAndGoode

"At least thet've been given a "little time" to find a major sponsor."

nightheron

"The team did receive a penalty, it was called Flavio. They also received the penalty of loosing two large sponsors including their title sponsor. I think this is a pretty strong penalty considering 99% of the team were totally innocent."

watchcam

"all2imprezed ... what penalty did the team get? Nothing. Let off completely."

f1_florida

"Will Renault be able to sign a major title sponsor for 2010. Let's just hope some disgraced former employees don't go into watchmaking, and give Watches a bad name."

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